Caffè Pellini
ABOUT THE PROJECT
Pellini Redesign
I recently led the redesign of the iconic Pellini Coffee website, where I took on the dual roles of Creative Director and Project Manager. My responsibilities included shaping the creative vision, ensuring that the brand’s rich heritage and contemporary appeal were reflected in every design element. I also oversaw the project’s execution, coordinating with designers, developers, and stakeholders to ensure a seamless and timely delivery. The result was a refreshed digital presence that not only captures the essence of Pellini Coffee but also enhances user experience and engagement.
Painpoints
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😐
Weak Digital Presence
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🤔
Confused User Experience
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💸
Lack of E-commerce Capability
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UI Style & Branding
Dark theme
To address the challenges of Pellini Coffee’s outdated website, we implemented several key solutions that transformed its digital presence. We introduced a sophisticated dark-themed design that enhanced the visual impact of the brand’s high-quality images, creating a striking contrast that drew users’ attention.
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Interactive videos
Drag & Drop
To further engage visitors, we incorporated interactive videos that brought the story of Pellini Coffee to life, offering an immersive experience. By dragging the cursor the user can engage with the different phases of coffee making.
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Designs
Product categories
We also restructured the site to give more visibility to the products, making it easier for customers to explore the range of offerings.
Not yet an E-commerce
Instead of building a full e-commerce platform, we strategically linked each product to its corresponding Amazon page, aligning with the client’s preference to leverage their existing sales system while still driving online purchases.
Mobile version
Off course, the website has been designed mobile first, ensuring perfect readability on all devices.
