Matteo Botto

Ciao, I’m Matteo 👋

I design digital products and websites for startups and brands. I lead small teams using agile methodology to deliver great digital experiences. I love to organize and facilitate workshops, like Design Sprints.

Botto? It means “Booom!” 💥💥💥

Some of my colleagues call me “eagle eyes”,for my attention to details. The skills I’ve developed in 10+ years of career span from art direction and UI design, user research, strategy and UX design, to project management, giving me the possibility to tackle any project end to end.

Matteo with voting dots on face

Matteo explaining Design Sprint solutions

Matteo pitching keynote

Matteo talking during a Design Event

Matteo wearing Insurance rocks jumper

Matteo showing designs on a notebook

Matteo voting solutions with voting dots

🖤

Remote working - Workshops - Correct spacing - Standups - Iterations - Design Sprints - Empty mailbox - Checked checklists -

User Interviews - Design Systems - Teaching - Co-design - Bike-packing - Punk rock - Languages - Project Management - Agile -

Clients

From Startups to big corporations, these are some of the Brands I’m proud to say I’ve worked with.

Beema Insurance

Axa

ENOC

Boston Consulting Group

Samsung

Ebay

Edenred

Mac Donald's

Audi

FCA

Lancia

Tantum Verde

Reckitt Benkiser

Nivea for Man

Fendi

Pal Zileri

Pellini coffee

Carioca

Ninja

A lot of startups

Things I’ve learned in my life so far...

“If the client asks for a bike, give him both a bike and an e-bike.”

Working for a Design Agency

“Don’t be that boss we all hated when we were young.”

Working as an entrepreneur

“Prioritize your shit and deliver fast.”

Working in a startup

Around the world

I’ve travelled 40+ countries. Some of them I can still call home. Check my Linkedin profile for a more detailed list of my working and studying experiences around the globe.

Zurich

Freelance Product Design Lead

2024 - Present

Dubai

User Experience Lead @Beema

2019 - 2023

Torino

Teacher @European Institute of Design
Founder & Design Lead @Fightbean
UX-UI Designer @Bitmama Reply
Designer @ARC'S

2010-2020

Milano

UX-UI Designer @Bitmama Reply

2010 - 2013

San Francisco

Freelancing & Remote working

2014

Canberra

Graphic Design @UC Canberra

2009

Kanazawa

Ishikawa Japanese Institute

2007

🙏

SHAHRYAR CHAUDRY

I had the pleasure to work with Matteo in Beema during my tenure as Head of Design. Matteo is a fantastic and experienced Design Lead, the type of designer that can instinctively balance vision and delivery. He supported the definition of the product solutions in a very smart and proactive way and, at the same time, he was able to manage the sprints and the backlog to make everything happen flawlessly. This perfect combination is indeed pretty rare out there. Matteo is also a great team member, the one that can keep the whole team motivated and unite even under extreme pressure. His design culture is definitely a plus as well as his attitude to be open to learn at any point in time. I hope to work with him again in the future.

CESARE BOTTINI

Head of Design

“Not often you find a UX lead who can also manage delivery, operation, and business. Matteo is one of a kind designer who commits himself to any task at hand and doesn't rest till the job is done. He is very adaptive and always in touch with the stakeholders to meet all the given requirements. He is also a very structured and organized designer who has a big influence on the design team.”

URAS GULBITER

User Experience Designer

I had the luck of working with Matteo for 3 years in Beema’s design team. Aside of being highly experienced in a wide range of fields such as User Experience, User Interface and Design Systems, Matteo is a source of positive and creative inspiration. If anyone wants to create something memorable in terms of digital product, Matteo is the go-to person, thanks to his expertise on Design Sprints and workshops. With his mindset in framing design challenges and his skills in translating them into experience-centered digital products, there is no challenge he can’t face with dedication and passion.
He’s extremely reliable, detail-oriented and - what I really appreciate - patient and humble. It’s been a great pleasure and privilege having the chance to work with him on both professional and personal level.

LISA SALINI

UX/UI Designer

Matteo and I worked on several products and features together at Beema. He very quickly understands the user needs and pain points, and can design fast, coming up with multiple options and provide solid reasoning why he made certain decisions in his designs. He is very open to feedback, and understanding business goals and tweaking his designs as per business requirements and prioritization. His designs (and thoughts) are always super clean, and more importantly - they deliver the value proposition in the most intuitive way. And best of all, he is kind and super nice to work with. An absolute star for any team.

SHAHRYAR CHAUDRY

Product Owner

Over the last 10 years, I’ve had the pleasure of working with Matteo in various roles: as a colleague, client, and employee. Each time, the experience has been extremely positive. Matteo is a rare designer: he has impeccable visual taste, an insatiable curiosity, and a sharp communicative instinct. He doesn’t just create iconic concepts; he ensures they are semantically aligned with the message he intends to convey. His focus on user experience and functionality is central to his approach, setting him apart as a professional who takes projects beyond mere aesthetics. Even with a clear vision, Matteo values the input of others and maintains a collaborative attitude without overpowering the process. His ability to blend creativity, functionality, and communication enriches any team he works with.

ELEONORA TAVA

Project Manager

And the Oscar goes to...

The team, of course. I’ve gained these awards thanks also to some great colleagues and professionals I had the pleasure to work with.

Honorable mention

Honorable mention

Giorgio Berrugi

Honorable mention

Honorable mention

Honorable mention

Camilla Bellini

Honorable mention

Fasi Engineering

Honorable mention

FIghtbean landing page

Special Kudos

Special Kudos

Giorgio Berrugi

Special Kudos

Special Kudos

Special Kudos

Camilla Bellini

Special Kudos

Fasi Engineering

Site of the day

Site of the day

Fightbean landing page

Digital Design Award of the Week

Camilla Bellini

Graphic Design Special Star

Lancia-Chrysler Experience

Best Insurtech Solution

Writings, interviews & talks

Article

Design Sprint @ School 🇮🇹

Video

Non potete farlo da soli 🇮🇹

Video

La colonna sonora del Design Sprint 🇮🇹

Video

Come usare i post-it 🇮🇹

Video

Come gestire la complessità 🇮🇹

Video

Coinvolgere il team 🇮🇹

Video

Non sono abbastanza creativo 🇮🇹

Video

Uno non basta 🇮🇹

Article

Connected MENA catches up with Matteo Botto 🇮🇹

List

Italians who design 🇮🇹

Let's have a chat

I’m currently working remotely from Switzerland, but I'm looking for exciting new challenges 🚀